Privacy & Cookies
Last updated: 1 October 2026
This Privacy & Cookies Notice explains how InfinityCast Media Ltd collects and uses personal information when you visit our website, contact us or use services provided through infinitycastmedia.co.uk.
It also explains how cookies and similar technologies are used on this website.
InfinityCast Media Ltd
Traynor House Traynor Way
Whitehouse Business Park
Peterlee
England
SR8 2RU
Company No. 15152972
Registered in England & Wales
General enquiries: team@infinitycastmedia.co.uk
Games & Apps enquiries: apps@infinitycastmedia.co.uk
Information we may collect
Depending on how you use our website or contact us, we may collect information including:
- your name and contact details;
- information you send to us in emails, website forms or other correspondence;
- information relating to enquiries, orders or services where applicable;
- technical information generated when you use the website, such as IP address, browser information and security logs;
- cookie and website-preference information; and
- marketing preferences where you have chosen to receive communications from us.
We do not intentionally collect more personal information than is reasonably necessary for the relevant purpose.
How we use personal information
We may use personal information to:
- respond to enquiries and provide customer support;
- provide products or services that you request;
- administer our business relationship with customers and suppliers;
- operate, maintain and protect our website;
- detect or prevent security problems, fraud or misuse;
- comply with legal, accounting and regulatory obligations; and
- send marketing communications where we have an appropriate lawful basis to do so.
Under UK data-protection law, our lawful bases may include contract, legitimate interests, legal obligation and consent, depending on the purpose for which the information is being used.
The ICO says privacy notices should identify the organisation, purposes of processing, lawful bases, recipients and retention arrangements. ICO
Who we may share information with
We may share personal information where necessary with service providers that help us operate our business, such as:
- our website and business-system provider, including Odoo;
- website hosting, email and IT service providers;
- payment, delivery or transaction providers where applicable;
- professional advisers such as accountants or legal advisers; and
- regulators, public authorities or law-enforcement bodies where required by law.
We do not sell personal information.
Where a service provider processes personal information outside the UK, we take appropriate steps required by applicable data-protection law.
How long we keep information
We keep personal information only for as long as it is reasonably required for the purpose for which it was collected, or where we are required to retain it by law.
For example, correspondence may be retained while an enquiry or business relationship remains relevant. Financial and tax records may need to be retained for longer periods to satisfy legal requirements; UK companies are generally required to retain relevant tax records for six years from the end of the accounting period to which they relate. GOV.UK
We periodically review information and delete or anonymise it where there is no longer a reason to retain it.
Your rights
Depending on the circumstances, you may have rights relating to your personal information, including the right to:
- request access to your personal information;
- ask us to correct inaccurate information;
- request deletion of information;
- request restriction of processing;
- object to certain uses of your information;
- request portability of information in certain circumstances; and
- withdraw consent where processing is based on consent.
To exercise any of these rights, contact:
If you have concerns about how your personal information has been handled, you can also complain to the Information Commission (ICO). The regulator formally became the Information Commission on 30 September 2026 but continues to use the ICO name.
Cookies and similar technologies
Cookies are small files stored on your device when you use a website. Some cookies are necessary for the website to operate, while others may provide additional functionality or allow third-party services to operate.
We use Odoo’s cookie-consent system to allow visitors to choose between essential cookies only and optional cookies.
Third-party tracking services are blocked until optional cookies are accepted.
UK rules require visitors to be told what cookies are used, what they do and why. Non-essential cookies generally require the visitor’s consent before they are set.
Here is an overview of the cookies that may be stored on your device when you visit our website:
| Category of Cookie | Purpose | Examples |
|---|---|---|
|
Session & Security |
Authenticate users, protect user data and allow the website to deliver the services users expects, such as maintaining the content of their cart, or allowing file uploads. The website will not work properly if you reject or discard those cookies. |
session_id (Odoo) |
|
Preferences |
Remember information about the preferred look or behavior of the website, such as your preferred language or region. Your experience may be degraded if you discard those cookies, but the website will still work. |
frontend_lang (Odoo) |
| Interaction History (optional) |
Used to collect information about your interactions with the website, the pages you've seen, and any specific marketing campaign that brought you to the website. If you reject these cookies, campaign attribution and similar interaction-history features may not function, but the core website will continue to work. |
utm_campaign (Odoo) utm_source (Odoo) utm_medium (Odoo) |
|
Advertising & Marketing |
InfinityCast Media Ltd does not currently use website cookies for behavioural advertising or advertising measurement. |
None currently enabled |
|
Analytics |
InfinityCast Media Ltd does not currently have Google Analytics or Plausible Analytics enabled on this website. If website analytics are introduced in future, this notice and our cookie settings will be updated before those services are used. |
None currently enabled |
Third-party content
Some pages may contain content supplied by third parties, such as embedded video or social-media services. Where those services may use optional cookies or tracking technologies, Odoo is configured to block them until optional cookies have been accepted.
Managing cookies
You can choose whether to accept optional cookies when the cookie banner is displayed.
Essential cookies cannot be disabled through the website because they are required for core website functionality.
You can also delete stored cookies using your browser settings. Doing so may cause the website to forget preferences or sign-in information.
Games & Apps
Privacy practices for our individual mobile apps and games may differ from those of this website. Where appropriate, each app has its own privacy notice.
Games & Apps support: apps@infinitycastmedia.co.uk